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Taxi despatch firm Sherlock partners with what3words


Image credit: what3words

Taxi despatch firm Sherlock has announced its partnership with location technology, what3words.

The innovative partnership will enable operators to accept a precise what3words address for customers’ drop-off and pick-up points, ensuring taxi drivers know exactly where to go.

what3words is helping to change the way the world talks about location. It has divided the globe into a grid of 3m x 3m squares, and given each one a unique combination of three words: a what3words address. For example, the precise entrance of Sherlock's London office can be found at ///early.gasp.deflection. This allows users, including Sherlock drivers and passengers, to find, share and navigate to precise locations, anywhere in the world using just three words.

Every front door, side door, stadium entrance, new build property, mall entrance, delivery point, and even spot on an unmarked road has its own three word address, enabling Sherlock drivers to pick up and drop off passengers accurately and efficiently. Drivers will no longer have to call and ask customers for additional directions, providing a smoother customer experience.

what3words input will be available via Sherlock to operators across the globe. It is integrated into Sherlock’s call handler system, web and account manager portal, quickbooker tool and its driver and passenger applications. Operators can get set up by contacting their account manager for more information.


Mike Tobin, Sherlock Business Director, said: “We are delighted to be partnering with what3words, a location technology that will improve the experience for both operators and customers, while helping the business drive efficiency. what3words will be another arm in Sherlock’s industry-leading technology that combines various mapping technologies to provide our customers with the greatest levels of accuracy.”


Adam Ross, Technical Sales & Implementation Manager, said: “This integration is really exciting for Sherlock customers and going to really improve accuracy for drivers, allowing them to easily pinpoint exact pick-ups in rural locations.”

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