The capital’s taxi industry has launched its latest ‘Best of British’ advertising campaign ahead of the planned easement of coronavirus measures later this month.
The driver funded group London Taxi PR have created a new eight week online campaign featuring in the ‘Best of British Brands’ feature in The Standard newspaper, which started at the beginning of the week.
Exclusive editorial material and three rotating advertising banners will promote the taxi industries contactless and sanitised cabs.
A spokesperson from London Taxi PR said: “It’s a fantastic opportunity for a great British icon, the London Taxi, to be featured for an extensive period within a feature devoted to promoting the Best of British brands, which we (LTPR), quite rightly, consider the London Taxi and the profession to be.”
The campaign follows another prominent advertisement which appeared in the ‘Health Fitness & Wellbeing’ supplement within The Saturday Daily Mail on 29 May, Bank Holiday weekend.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used to promote the benefits, advantages and safety of using the iconic London Taxi to a wide audience.
All the campaigns and publicity that has so far been generated by the company has been funded by fellow London Taxi drivers as well as supportive companies and organisations, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.