Taxi firm Sherbet London appoints new General Manager to help fuel next phase of planned growth

Image credit: Sherbet London

Sherbet, one of London’s largest fleet of Electric taxis, has appointed Martyn Hambley as General Manager to help fuel the next phase of Sherbet London‘s planned growth.

Hambley arrives at Sherbet with a wealth of experience in the taxi industry and a proven track record of growth both in the UK and internationally. 

At Sherbet, Hambley will be tasked with the expansion of both the electric fleet to ensure all Londoners have access to the iconic black taxi for safe and comfortable travel. Hambley will also play a key role in meeting the company’s aggressive growth goals as well as building on the firm’s reputation for service.

Having previously worked in the London and Scottish taxi markets since 2003, Hambley’s last role was overseas in Oman working for the National Transport Provider to develop and launch a taxi business. The role encompassed the recruitment of Omani taxi drivers, developing and launching the Customer Service Control Centre including an operational portfolio of systems and processes to deliver the taxi service to the citizens and residents of the Sultanate of Oman.

Asher Moses, Sherbet London Founder and CEO, said: “Martyn’s track record and international experience are second to none and we are thrilled to have him on board. Attracting someone of Martyn’s caliber into the business is a great endorsement of our strategy and ambition. It’s a very challenging time for the taxi industry so it’s critical we build a highly experienced team to pull through and come out the other side stronger.”

Martyn Hambley said: “I’m excited to join Sherbet both because of its purpose lead mission, which I’m personally passionate about, but also because of this pivotal moment in time for the world-famous black taxi Industry. Not only is the iconic black taxi now electric but in the current pandemic, it is clearly the safest way for Londoner’s to travel. Asher is a visionary and I’m excited to help him and the Sherbet team make it happen.”

Sherbet London has been ranked as one of Britain’s private companies with the fastest growing sales in the country, confirmed as number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.