Taxi firm Sherbet London ranks high in prestigious Fast Track 100 awards



Sherbet London has been ranked as one of the fastest growing businesses in the country in the Sunday Times Fast Track Companies listing, which recognises innovative growing companies across all industry sectors.


It has been confirmed this week as number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.

The Sunday Times Virgin Atlantic Fast Track 100 league table ranks Britain’s 100 private companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published in The Sunday Times each December, with an awards event the following May, and alumni dinners during the year.


Asher Moses, Sherbet CEO, said: “We have been focusing on delivering technological and service excellence and supported by exceptionally brave and forward-thinking taxi drivers who have invested in working with Sherbet as a premium London brand.


“We have been investing in green and that has paid off. There is a genuine need for organisations to look at how they are transporting their staff and clients - and electric taxis tick the corporate responsibility boxes. We also offer high levels of service, proving against the odds that the taxi driver is a small to medium enterprise looking to provide complete customer satisfaction.”


Sherbet said they believe the heritage of the London taxi industry has always been built upon putting the passenger at the heart of everything and, as a result, had developed its position as a much-loved part of the capital’s life.


The rise of apps such as Uber brought its own pressures to a market focussed on price. There were also the issues coming from the need for environmental action and a race for state-of-the-art technology and payment systems.


“The fact we have faced all these challenges between us has brought about massive change. By addressing all these issues Sherbet London and all it staff, drivers, customers and passengers have helped generate cleaner transport, safe taxis and a great future for the black cab. We are delighted to have been voted so high up in this very prestigious list,” added Asher.


“Our business is focused on providing a clean, green, high end service which offers unparalleled quality. We are not competing for the price-led business as our goal is to develop a brand that everyone understands and trusts for its high values. This award reflects that commitment.”

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