FREE NOW has taken part in a brand new mini-documentary series entitled 'The Way We Move: Transporting Stories', presented by the International Association of Public Transport (UITP) and produced by BBC StoryWorks Commercial Productions.
The member-led content series aims to communicate the everyday stories entrenched within public transport and its meaningful role in everyday life. Each episode tells a story through the lens of a case study at the heart of public transport to showcase and celebrate its vibrancy and diverse community. Capturing a cross-section of the industry, the series tells the stories of the passengers relying on these systems, the operators and drivers who help connect people to places and the innovators finding new, more sustainable ways to transport people.
FREE NOW's film showcases the experiences of London cab driver, Brian McDonough, who followed in his father's footsteps. Through anecdotes of his father's influence, the theme of human nature continues to be explored in the episode, as it does more broadly throughout the series.
Sustainability is explored throughout the series - delving into the ways we can contribute to a greener, safer, and more connected future for public transport. FREE NOW is committed to providing consumers with a variety of sustainable methods to travel - evidenced by various micro-mobility integrations and a company wide commitment which aims to be the first mobility platform to become Net Zero in all key European markets by 2030.
FREE NOW currently offers the largest vehicle choice for consumers in the UK. With just one app, users can flexibly book a full range of mobility services from black cabs and private hire vehicles (PHV) to eScooters and eBikes which are made available through app integrations with main operators active in the market including Dott, HumanForest, TIER and VOI Technology.
Mariusz Zabrocki, General Manager of FREE NOW in the UK, said: "Working together with BBC StoryWorks Commercial Productions and UITP on The Way We Move was a perfect synergy for us. The series shows not only how we get from A to B in our cities but the stories of those journeys too.
"At FREE NOW, we're proud to offer consumers the largest vehicle choice across Europe, thus providing people across the continent with both a service and an experience. The episode brings to life the people behind FREE NOW, who ultimately are the life and soul of our company."
Simon Shelley, vice president of BBC Programme Partnerships – part of BBC StoryWorks, said: "The journeys we take everyday matter. The experience contributes to our mood and productivity, and the modes of transport we use shape and contour our cities. It's been a privilege to work with the UITP and partners such as FREE NOW to explore the Way We Move, and champion the innovation in urban mobility."