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TfL urges taxi and PHV drivers to support White Ribbon Day campaign


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Transport for London (TfL) has encouraged taxi and private hire vehicle drivers to support this year’s White Ribbon Day campaign, highlighting the role licence holders can play in promoting safer environments for women and girls across the capital.


White Ribbon Day took place on 25 November and marked the start of a 16 day programme of activity focused on preventing violence against women and girls.

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The initiative is part of the wider international campaign that runs annually and is supported by public bodies, charities and community groups worldwide. TfL used the occasion to remind drivers of their influence as frontline transport workers who regularly interact with vulnerable passengers.


A spokesperson for TfL said the 2025 theme ‘We Speak Up’ calls on men in particular to use their voices and challenge cultures or behaviours that enable harassment, intimidation or abuse. The organisation asked all taxi and PHV licensees to consider making the White Ribbon Promise, a personal commitment to never commit, excuse or remain silent about violence against women and girls.


London’s licensing authority calls on drivers to back efforts aimed at ending violence against women and girls


TfL has previously stressed that licensed drivers are often in positions where they can identify risk, provide reassurance to passengers who may feel unsafe, and report concerning behaviour when necessary. Industry bodies have long argued that the professional driver sector plays a key role in wider safeguarding networks, especially during night-time operations and major events.


By encouraging drivers to engage with White Ribbon Day, TfL is seeking to strengthen awareness across a workforce that includes more than 100,000 PHV drivers and thousands of licensed taxi drivers. The authority also directed licensees to information on practical steps they can take, including guidance on how to support victims and where to report issues within the transport system.

The initiative fits into TfL’s broader campaigns around public safety and passenger protection. Although no new operational measures were announced alongside the statement, the organisation indicated that sharing information and promoting cultural change remain core priorities. How many drivers have taken up the White Ribbon Promise is not yet known.


TfL said more resources are available for drivers who wish to participate further or share campaign material with colleagues and passengers.


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