Uber set to include full-length video adverts in ride-hail app service

Uber is set to introduce full-length video ads across its ride-hailing app, food delivery service, Uber Eats, and alcohol sales platform, Drizly.

The announcement made in the Wall Street Journal is the latest development in the rise of retail media networks, whereby consumer-facing companies use their customer data to target messages for brands.

Uber’s active advertiser base grew by 80% year-over-year, according to CEO Dara Khosrowshahi. Most ads appeared on Uber Eats, where 345,000 merchants bought them in Q1 2023.

The video ad products will be launched state-wide in the US this week, before expanding to other markets throughout the year which includes the UK.