What happens next for FREENOW drivers in the UK after Lyft acquisition?
- Perry Richardson
- Apr 17
- 2 min read
Updated: Apr 21
Following Lyft’s acquisition of FREENOW, questions have been raised over what this means for UK-based drivers. While the deal is still subject to closing in the second half of 2025, early signs point to minimal immediate disruption.
FREENOW say they will continue operating under its own brand, with its existing leadership team in place. For UK drivers, day-to-day operations will remain the same for now. The app, fleet structure, and booking processes are not changing as part of the initial phase of the deal.
In the longer term, Lyft has signalled a number of updates aimed at drivers. These include better earnings transparency, clearer information around incentive structures, and data on the best times to drive. Such features have been part of Lyft’s platform in North America, where its app is designed to give drivers more visibility and control over their work.
Lyft has also said the move will strengthen fleet management and improve service levels. UK drivers could benefit from access to more advanced technology for ride matching and fare pricing. However, any integration will be gradual, with no major changes expected until well after the deal closes.
Taxi drivers working with FREENOW in cities such as London, Manchester and Birmingham will likely see the core focus on licensed taxi work remain. FREENOW has built its business on a taxi-first model, and this will continue to be its priority in the UK.
Union relationships and local regulation are also set to stay central to operations. FREENOW has developed a working relationship with the taxi trade and regulators in the UK. Lyft has confirmed its intention to maintain and build on these relationships as part of its expansion.
As integration progresses, UK drivers may also gain access to transatlantic app functionality. This could include the ability for users to book rides with either app while travelling, offering more ride opportunities for drivers during tourist and business travel peaks.
