Taxi booking apps have remained popular with customers wishing to travel during the pandemic.
With cabs ordered direct to doorsteps, payment on accounts, there are many reasons a customer may favour a booking app, and the process of ordering a cab this way is here to stay.
But who is more likely to use and be aware of a booking app?
According to a Department for Transport (DfT) Public Attitudes Tracker report published last year which focuses on app-based minicab services, awareness and use vary significantly by age and gender. Men are more likely than women to be aware of this service (85% versus 77% respectively) and to have used the service (31% versus 26%).
Levels of awareness are fairly steady across the age groups but drop off significantly for those aged 75+. As you would expect, usage is more common among more tech savvy people aged 45 and under, with at least 38% of the age bracket having used a minicab app. Only 27% of those surveyed aged between 45 -54 had used a minicab and it falls further to just 10% for those aged 65+.
While there were no significant differences in levels of awareness by English region, usage of app-based minicab services is significantly higher in London.
In terms of the number of apps used, most app-based minicab users (68%) made use of one app only.
Those using more than one app were more likely to be men (24% versus women 16%) and belong to social grades ABC1 which is a term used to describe the middle and upper- class society.