Taxify has rebranded to Hopp ahead of it’s anticipated UK launch. Founded by Markus Villig, Taxify, now known as Hopp in the UK, launched in 2013. They claim to be one of the fastest-growing ride-hailing platforms in Europe and Africa with investors including Daimler, Didi Chuxing, Korelya Capital and TransferWise co-founder Taavet Hinrikus. The ride-hailing company claims to have more than 10 million users in more than 25 countries globally. The name of the minicab firm, which contained the word “Taxi”, has always been perceived to be one of stumbling blocks facing the company’s launch in the UK. In December 2017 Taxify were fined £250 plus £10,000 legal fees for trying to enter the London market via the backdoor. The minicab firm, who charges even less than rivals Uber, purchased an existing small local operating licence after failing to win their own. Taxify admitted to a “major error of judgment” and has since submitted at least one operators application in to Transport for London. It is unclear at this stage where in the UK Hopp will launch first.