Uber team up with Adidas to develop onboard customer fitness guide

Are passengers REALLY going to do this?!

Ride-hailing firm Uber have teamed up with Adidas to develop a fitness guide for customers to complete whilst onboard. 

An Uber spokesperson said: “At Uber, we are always looking for new ways to help you enjoy the ride. That is why we’ve teamed up with adidas to develop the Uber Fitness Guide. 

“Designed to maximize riding time and ensure that your minutes in an Uber are well spent, we collaborated with fitness instructor Megan Roup to create quick and effective moves that anyone can do safely in the backseat.” 

Uber claim that “These small isometric movements sculpt and tone, and are easy to do with your seatbelt fastened. So whether you are on your way to the airport, expending nervous energy en route to a meeting, or heading home from brunch with friends, you can make the most of your ride.” 

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