Curb extends Curb Flow to Las Vegas as visitor volumes intensify transport pressures
- Perry Richardson
- 4 minutes ago
- 2 min read
Curb has introduced its Curb Flow platform in Las Vegas, widening the company’s footprint in Nevada as rising visitor numbers continue to place significant pressure on licensed taxi services in the region. The rollout follows what the firm described as strong performance in other U.S. metropolitan markets, including Los Angeles, where the technology has boosted driver earnings by more than 20 percent.
The launch comes as Las Vegas handles substantial mobility demands linked to year-round tourism and large-scale events. The city drew more than 41 million visitors in 2024, with spikes driven by occasions such as the Consumer Electronics Show and Super Bowl LVIII. The Super Bowl alone added more than 330,000 visitors, a preview of the strains expected from upcoming attractions including the Formula 1 Grand Prix.
Curb Flow combines ride requests from street hails, dispatch systems and app bookings into a single API-driven platform. The company says this integration enables fleets to reduce downtime, improves matching accuracy and creates more reliable ride availability during peak activity. Fleet operators have increasingly sought consolidation tools as they look to balance regulatory requirements with rising passenger expectations around speed and transparency.
Dorel Tamam, Vice President of Curb’s Mobile Business Unit, said the expansion reflects the operational challenges facing high-volume destinations. “Las Vegas is one of the busiest and most dynamic cities in the world, and meeting its mobility needs requires more than just connecting drivers and riders.
“Curb Flow represents a new approach to urban transportation, one that helps cities manage demand intelligently and supports drivers and local fleets in sustainable ways.”
Launch aims to streamline licensed taxi access and fleet performance across a major US tourism market
The company also highlighted the role of partnerships in broadening availability for riders. Curb is working with mobility platforms including Uber to integrate licensed taxis into wider multimodal networks, a move intended to expand access during congestion peaks while retaining Curb’s driver-first position in the sector. For fleet managers, the pooled-request system is designed to simplify allocation decisions and reduce administrative load.
Las Vegas becomes the second Nevada market to adopt Curb Flow after Reno, which went live in December 2024. The system now operates in a series of major North American cities such as New York, Chicago and San Francisco. Curb reports that nationwide activity across its network has quadrupled since the platform’s 2023 launch, with further market entries expected.
With Las Vegas continuing to host some of the largest events on the global calendar, the focus for both regulators and fleet providers will remain on systems that can sustain reliability for visitors and support earning stability for drivers.
