CURB FLOW: New platform launches in London combining taxi demand from multiple optional operators
- Perry Richardson
- 2 days ago
- 2 min read
Curb has launched its Curb Flow platform in London, marking an expansion of the North American taxi technology provider into one of the world’s biggest regulated cab markets.
The company said the system aggregates ride requests from multiple demand channels into a single driver platform, with the aim of helping licensed black cab drivers cut idle time and pick up more metered fares during the day.
The London rollout is starting with a 0% commission model, according to the company, meaning drivers keep the full fare from trips completed through the platform. Curb said drivers will be able to choose which demand sources they accept work from and can opt in or out without penalties or acceptance quotas.
Curb said the network will include requests from its own consumer app and from third-party providers such as Uber, with the platform open to further additional partners.
The US mobility provider said its new Curb Flow service will let black cab drivers access trip requests from several sources through one system while keeping 100% of the metered fare at launch.
The company said its booking volume has grown around fourfold since Curb Flow was rolled out in 2023 across US markets including New York, Chicago, San Francisco and Los Angeles. It added that drivers using the system in some markets have seen earnings rise by as much as 40%.
Curb said its system integrates with licensed metering systems and complies with TfL rules, allowing drivers to access app-based bookings while keeping journeys within the capital’s taxi regulatory framework.
Danny Sivanesan, Vice President of Curb UK, said: “London cabbies face unique challenges, from congestion to rising operating costs, which can impact efficiency and earnings.
“By improving access to consistent demand, Curb Flow is helping renew interest in the profession, encouraging drivers to stay active throughout the day and supporting a stronger, more reliable vehicle supply."
Dorel Tamam, Vice President of the Mobile Business Unit at Curb, said: “We’ve seen in the U.S. that Curb Flow increases earning opportunities while keeping drivers in control of how they work.
“Bringing this system to London means drivers can work smarter and respond to demand more quickly, while still staying in control of how they operate."
