GETT READY FOR 2025: Chris Lewis runs through successes and challenges of the year and insight into what’s about to come
Chris Lewis, Managing Director of Gett UK, sat down with TaxiPoint to reflect on a landmark year for the company and share Gett’s vision for the future. Despite the challenges of 2024, Gett has solidified its place as one of the leaders in mobility tech, achieving profitability for the second consecutive year while expanding its offerings in the capital’s taxi sector.
In this exclusive interview, Lewis outlines the key successes that have defined the past 12 months, including Gett’s driver-focused initiatives and customer service improvements that have garnered impressive ratings. He also addresses the challenges posed by economic shifts and increased competition, notably Uber’s foray into the black cab space.
What are the successes Gett have experienced in 2024?
It’s been a great year for Gett! The backdrop has not always been favourable but we continue to grow and will deliver our second profitable year, which is not necessarily a given in the world of mobility tech!
Here in the UK, we kicked off the year with a fantastic advertising campaign celebrating the iconic black cabs. The feedback we received from the drivers, our customers, and the wider community was phenomenal. It really made us appreciate the value of working with one of London’s most legendary trades!
Our driver engagement team has done brilliantly at growing our active driver base and, with initiatives like the free Knowledge School, which we run together with the Taxi Academy, we are really excited to be working with the new generation of black cab drivers.
We’ve also made great strides in improving our customer interactions, from their experience with the app itself to the actual service they get when they book a cab. We are now one of London’s best-rated taxi apps on Trustpilot and that is often seconded by our regular riders and the many businesses we help with their daily routine management. We are in peak season now and it’s incredible to see the lengths our team goes to ensure we deliver on the most complex requirements.
What have been the challenges faced this year for Gett?
I think we all have seen some headwinds in the B2B segment, it’s not something we are registering as a major impact at this stage, but the cost-cutting in the face of wider economic austerity is definitely something we need to keep a close eye on.
I’ll have to mention the elephant in the room of course - Uber’s announcement to offer black cabs on their app. Healthy competition is great for growth, but it does not look like the service has taken off yet.
What will be the focus for Gett in 2025?
We have some exciting projects in the pipeline that we are hoping to launch in 2025. We’ll build out and grow our successful services, opening additional complementary dimensions to our customers.
We recently started working with London hotels on delivering a smooth taxi booking experience and that’s showing some great traction. Also, in response to our customer requests, we are focusing on delivering a variety of airport travel options that really take the hassle out of getting to and from London’s terminals.
