Glasgow Taxis moves to print 50,000 copies of Wee Yellow Guide as advertising slots near sell-out
- Perry Richardson
- 3 hours ago
- 2 min read
Glasgow Taxis Limited is preparing to print 50,000 copies of its Wee Yellow Guide this month, with only a small number of advertising spaces still available ahead of production.
The guide, a pocket-sized city map and business directory, is distributed directly to passengers by taxi drivers during airport pickups, rail station journeys and hotel drop-offs. The company says the handover typically happens at the point when visitors are asking drivers for recommendations on where to go and what to do in the city.
According to Glasgow Taxis, millions of people visit the city each year, and taxi drivers are often among the first local contacts visitors engage with on arrival. The Wee Yellow Guide is positioned as a practical alternative to digital search, aimed at passengers who do not want to rely on mobile data or who prefer a physical reference they can keep.
The company says drivers physically hand the guides to passengers, rather than leaving them in public spaces. That approach is being promoted to advertisers as a form of direct recommendation supported by local knowledge and in-journey conversation, rather than passive leaflet distribution.
City taxi operator pushes physical visitor guide as arrival-point marketing tool for local businesses
Businesses featured in the guide are promoted at the point of arrival, with adverts designed to be retained, shared or referred back to during a visitor’s stay. Glasgow Taxis has also highlighted the option for advertisers to include offers or incentives to help measure response.
The current print run of 50,000 copies represents one of the larger physical visitor guide distributions tied directly to taxi operations in the city. Glasgow Taxis has not disclosed pricing or advertiser categories, but is targeting Glasgow-based businesses seeking exposure to inbound visitors during the early stages of their trip.
Glasgow Taxis Limited said the Wee Yellow Guide remains focused on physical distribution despite the dominance of smartphones, arguing that arrival journeys remain a high-attention moment where passengers are receptive to recommendations and tangible information.
