New iCabbi campaign encourages passengers to back local taxi and private hire firms
- Perry Richardson
- Jul 5
- 1 min read
Updated: Jul 6
iCabbi has launched a national campaign urging the public to choose local taxi and private hire services over global ride-hailing platforms.
The “Love Local Taxi & Private Hire” initiative aims to remind passengers of the importance of supporting firms rooted in their communities. According to iCabbi, local fleets play a vital role, from sponsoring grassroots organisations to stepping in during emergencies.
As part of the campaign, iCabbi has introduced a new roaming feature on its network, known as The iCabbi Exchange. This allows users of a local fleet’s branded app to book journeys in other UK cities using the same platform. For example, customers of Mi Taxis in Nuneaton can now use the Mi app to hail a cab in cities such as London, Leeds, or Glasgow.
The roaming system lets passengers continue backing independent firms, even when travelling away from home. It also boosts collaboration between local operators using iCabbi’s system.
A dedicated website - lovelocaltaxi.com - has been set up to provide information on the campaign and explain how using local cab services helps retain value within communities. Fleets are being encouraged to share the resource with their passengers.
Supporting the campaign is actor Shaun Williamson, known for his role in EastEnders. Rebranded as “Taxi Barry”, he is now helping to promote local taxi usage and the national reach of iCabbi-powered apps.
iCabbi is inviting all UK fleets to take part in the campaign.
