Immense partners with Addison Lee to seek improvements to fleet efficiency


Image credit: TaxiPoint

British start-up Immense partners with Addison Lee’s mVentures programme to seek improvements to fleet efficiency.


Minicab operators Addison Lee Group have joined up with intelligent mobility simulation provider, Immense, to launch a partnership under mVentures, Addison Lee Group’s innovation programme.

According to the private hire firm, the programme will use simulation to explore more efficient and environmentally friendly ways of getting drivers and customers to where they need to be.


The partnership will initially be a three-month trial to benchmark the way Addison Lee Group currently allocates its 5,000-strong fleet during a given week against a simulated allocation for the same week. The simulation will be able to highlight whether efficiency could be increased by optimising use of the fleet, therefore positively impacting the Group’s service at scale for passengers, drivers and the cities in which it operates in.


To achieve this, the simulation will test different sets of rules to identify the allocation and dispatch strategy which simultaneously creates efficiencies in the system, reduces passenger wait times, ensures fulfilment of customer requests in dispatching the right vehicle at the right time, creates more efficient journeys and maximises earning potential for drivers through allocating jobs that are on drivers’ route to and from home, and optimises vehicle usage to reduce wasted miles and CO2 emissions.

Image credit: Addison Lee

Paul McCabe, Corporate Director at Addison Lee Group, said: “We are delighted to be partnering with Immense on this mVentures trial, which has the potential to provide significant benefits to the Addison Lee Group operating model, the cities we operate in, our drivers and our customers.


“At Addison Lee Group, we champion British innovation, and we know that in collaborating with Immense to deliver a viable Proof of Concept for simulated allocation, we are further strengthening the UK’s capability in the intelligent mobility sector.”


Upon completion of the three-months, Addison Lee say any benefits of the programme will be assessed. If successful, full platform roll-out will enable Addison Lee Group to rapidly improve fleet operational efficiency across all existing operating locations and test fleet solutions in potential future service locations, de-risking real-world implementation for drivers and passengers.

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