London Road Safety Council campaign highlights dangers of mobile phone ‘obsession’



The London Road Safety Council has launched a new campaign to highlight how the mobile phone obsession is putting people in danger as they use them on the move.


The social media campaign – titled Heads Up, Phones Down! – runs across fourteen  boroughs and is targeting motorists, pedestrians, cyclists and commuters.

The campaign comprises three new social media films, showing how everyday folk can allow their phone fixation to lead them into disaster on London’s roads – whether they are walking, cycling, driving or motorcycling.


The videos follow the journeys of typical Londoners and shows how being absorbed in distracting on-line conversations and internet surfing causes them to come a cropper.


The first video, published on 14 November, has been well received by viewers – attracting more than 60k views in the first 24 hours.


Research shows that using a mobile phone while driving multiplies a person’s risk of a serious crash by four times. Meanwhile, one in seven pedestrians admit to being so engrossed with their smartphones that they step onto a busy road without looking.


Councillor Teji Barnes, chair of the LRSC, said: “There has been a lot of attention given to the dangers of using a phone while driving, and our campaign not only highlights this issue, but also the need for all road users to keep their heads up and their phone down if they are to stay safe. 


“We have all seen people stepping into the road while looking at their phone, it has become a really big issue.”


The campaign was launched to coincide with UK Road Safety Week (18-24 Nov), which sought to raise public awareness of road safety issues and act as ‘the driver for positive change on UK roads’.


The campaign is being supported by the London boroughs of Brent, Croydon, Ealing, Havering, Hillingdon, Hounslow, Newham, Merton, Richmond, Southwark, Wandsworth, Waltham Forest, the City of Westminster and the Corporation of London.


Image credit: Pexels

CVAugbanner.gif
  • Facebook TaxiPoint
  • Twitter TaxiPoint
  • YouTube TaxiPoint
  • Instagram
ltda banner.JPG
M29144_Taxi_Point_Footer_720x200px.gif
Market Footer .gif
TaxiPoint- 300x200px Taxi GIF PLAN AUG 2
private hire cover from Utility Saving Expert
advert gif.GIF
ltpr.GIF
300x200main.gif
RSS Feed

The views expressed in this publication are not necessarily those of the publishers.

 

All written and image rights are reserved by authors displayed. Creative Common image licenses displayed where applicable.

Reproduction in whole or in part without prior permission from the publisher is strictly prohibited.

All written content Copyright of TaxiPoint 2020.