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Perry Richardson

Majority of ridehail users ready for Autonomous Vehicles, despite safety concerns, research reveals



The latest Obi Global Rideshare Report reveals a striking shift in consumer sentiment towards autonomous vehicles, with 77.5% of ridehail users now open to embracing this emerging technology.


This growing acceptance marks a notable change in an industry still navigating the aftermath of the pandemic.

Safety remains the top concern for the minority of consumers who are hesitant to opt for autonomous vehicles. Despite advancements in technology, the potential for accidents and system failures continues to cause apprehension.


The report, which blends proprietary data with public sources, also provides a detailed look into other critical aspects shaping the ridehail landscape. Key areas of focus include the ongoing debate over driver pay, the impact of fluctuating prices on consumer choice, the intensifying competition among service providers, and the increasing adoption of green rides.

As the ridehail industry evolves, the willingness of consumers to trust autonomous vehicles may play a pivotal role in shaping the future of ‘robo-taxis’. The findings suggest that while concerns linger, the tide is turning towards a more automated future on the roads.

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