Ride-hail firm Bolt EXPANDS service into additional 17 regions
Mobility platform Bolt has expanded its London ride-hailing service into an additional 17 regions, including Crawley, Southend, Harlow, Bishop's Stortford, Woking, and Guildford.
The move comes just in time for the busy festive period during which the Estonian company expects business in London to increase by 15%.
The launches also come after demand for the ride-hailing service has already increased during the increasingly dark, cold and wet days of October and November. For example, Bolt saw a 30% spike in rides on 31 October.
In addition to the expected increased demand as a result of the festivities, the Tallinn-headquartered firm is also anticipating the offer being popular since many local customers have either opened the app prior to the expansion, or finished their ride in the region having started their journey in the company’s previous London operating area.
Bolt took the step of launching in these districts to further increase the earning potential and allow drivers who reside in the expanded operating areas to pick up passengers on their commute to or from London.
Deborah Meijer, Head of Operations for Bolt in London, said: “The run-up to Christmas is a busy time for everyone, including passengers and drivers who use Bolt. Since shared mobility - including ride-hailing - has such a crucial role within the wider transport ecosystem during this time, and drivers registered on the Bolt platform naturally play a significant part in this, we thought it would be beneficial for both sides to expand the area in which they can access our valuable service in London.”
Bolt is launching its ride-hailing service in the following areas: Southend, Gravesend, Woking, Crawley, Tilbury, Basildon, Epping, Redhill, Harlow, Wokingham, Sevenoaks, Stanford-le-Hope, Bishop’s Stortford, Reigate, Guildford, Billericay, and Dorking.
