Supermarket chain Asda announces UK Uber link-up as 'rapid delivery' service trial is launched

Supermarket chain Asda has partnered with Uber Eats to offer customers a rapid delivery service to the doorstep in as little as 30 minutes.

The trial, which launches this week from stores in Leeds (Pudsey) and Birmingham (Barnes Hill), gives customers a choice of over 300 Asda own-brand products and branded everyday items for speedy delivery including; ready meals, fresh fruit and vegetables, and beer, wine and spirits.

Asda have said the service has been introduced to offer customers greater "flexibility and access" to a range of different meal solutions and essentials.

Customers can shop in the same way as they would when ordering from a restaurant via the Uber Eats app.

Once confirmed, the order is picked in-store by Asda colleagues before being collected and delivered by a courier using the Uber Eats app.

If the trial is successful, the partnership may be extended to more Asda stores later this year.

Simon Gregg, Vice President of Online Grocery at Asda, said: “We’re pleased to be partnering with Uber Eats to trial a rapid grocery delivery service for customers in Leeds and Birmingham.

“This will give Asda customers more choice in how they shop with us and offer yet another way to quickly and conveniently get their favourite branded and own-brand products delivered to the doorstep.

“Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”

Toussaint Wattinne, Uber Eats General Manager, said: “I am delighted to be partnering with Asda for our first major grocery partnership in the UK.

“Uber Eats is looking forward to making sure customers can quickly and conveniently order groceries and treats, and I know this partnership will offer even more choices for customers using the Uber Eats app.”

The Uber Eats food delivery app is available in more than 120 towns and cities across the UK, including: Aberdeen, Bath, Belfast, Birmingham, Brighton, Bristol, Cambridge, Cardiff, Dublin, Edinburgh, Exeter, Glasgow, Ipswich, Leeds, Leicester, Liverpool, London, Manchester, Newcastle, Oxford, Portsmouth, Reading, Southampton, Swindon, Windsor and York.

Image credit: Flickr- Elliott Brown