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Uber announces support initiatives for Maui wildfire victims

Updated: Aug 20, 2023


Image credit: Uber

Ride hailing firm Uber have announced support initiatives for Maui wildfire victims.


In the wake of the devastating wildfires that engulfed the picturesque island of Maui, Uber's Global Head of Social Impact, Julia Paige, expressed her deep condolences for the affected communities and announced a series of initiatives to provide support and aid to those impacted by the tragedy.

Acknowledging the immense destruction caused by the fires, which resulted in the loss of homes, businesses, and displacement of families, Paige highlighted the resilience of the Hawaiian people and their enduring aloha spirit during such times of crisis.


To extend a helping hand, Uber has pledged a donation of $500,000 to the Maui Strong Fund, initiated by the Hawai’i Community Foundation. Additionally, Uber and Uber Eats customers in the United States will now have the option to make donations to the non-profit organisation through an in-app donation button. Uber will match the first $500,000 raised by customers, potentially contributing up to $1 million toward the fund.


Recognising the importance of ensuring transportation accessibility for evacuees and volunteers, Uber had been providing free rides to the shelter located at the Hawaii Convention Centre.


The Assistance Centre at the Hawaii Convention Centre and Keehi Lagoon Memorial have now been closed.


The company intends to continue exploring further avenues to assist those affected.


Uber has also taken steps to support its drivers in the affected area of Lahaina. Financial aid will be provided to active drivers to address their immediate needs. Moreover, Uber is actively seeking additional opportunities to help its drivers and couriers as Maui rebuilds and progresses towards recovery.

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