Uber expands Women Preferences to 26 more US cities and adds option for teen riders
- Perry Richardson
- 5 hours ago
- 2 min read
Uber is widening its Women Preferences feature to 26 more cities after a summer pilot that focused on giving women greater control over how they travel and work. The company says early feedback showed that riders and drivers valued the added comfort and confidence offered by the option.
Women can now choose trips with women drivers in more places. The feature is also being opened up to teens for the first time, following strong interest from parents who want added reassurance when booking journeys for younger family members.
Women riders can select the option when booking an immediate trip, or they can reserve ahead to make planning easier. They can also switch on an in-app setting that boosts their chances of being matched with a woman driver. The setting cannot guarantee a match, but it increases the likelihood in participating areas.
Women drivers can activate a preference in their own settings that sends them requests from women riders. Uber says this gives more flexibility over how they work, allowing them to choose when they want to take only these requests or switch back to all riders. The setting is due to roll out nationwide for women drivers, which the company says will help attract more women to the platform.
Parents using Teen accounts have pushed for this addition since the teen service was introduced. Uber says the new option responds directly to that feedback. Teens in supported cities can now request women drivers, and guardians booking trips for their teens will also see the option when arranging a journey.
Uber first introduced the feature in Saudi Arabia in 2019 after changes to local driving laws. The company says it has been gathering input from women riders and drivers around the world since then and will continue to shape the service around their needs.
The wider expansion marks one of Uber’s biggest moves to date in creating women-only travel choices. The firm expects the feature to reach more cities across the country as it works on new measures designed to increase safety and choice for riders and drivers.
