“Uber is becoming an app for everything”: Uber expands travel offering with hotel bookings and AI tools at GO-GET event
- Perry Richardson
- Apr 30
- 3 min read
Uber Technologies has unveiled a range of new travel and commerce products at its annual GO-GET event, including hotel bookings, AI-powered voice ride requests and expanded travel concierge-style services as the company continues to broaden its platform beyond ride-hailing and food delivery.
The headline addition is a new partnership between Expedia Group that will allow Uber users in the United States to book hotels directly within the Uber app. The move marks Uber’s latest attempt to increase user engagement by integrating more travel-related services into a single platform.
Uber said customers will eventually gain access to more than 700,000 hotel properties globally through the Expedia integration. Members of Uber One will receive 10% back in Uber One credits on hotel bookings and discounts of at least 20% on a rotating list of more than 10,000 hotels worldwide.
Vacation rental listings from Expedia-owned Vrbo are expected to be added later this year. Uber also confirmed the partnership is planned to expand beyond the US market.
Mobility giant deepens push into travel and lifestyle services through Expedia partnership and new in-app features
The collaboration extends in the opposite direction too. Following a pilot programme, Uber rides will begin integrating directly into the Expedia app from June. Travellers will receive notifications before hotel check-in dates encouraging them to pre-book discounted Uber journeys during their stay.
Uber also launched “Travel Mode”, a new section within both the Uber and Uber Eats apps designed to position the platform as a broader travel companion. The feature includes recommendations for tourist attractions, local venues, restaurant bookings through OpenTable, hotel food delivery options and access to convenience items while travelling.
The company said its Uber One subscription service will now work internationally, allowing members to earn credits on rides abroad while retaining delivery fee benefits in supported markets. Credits earned internationally can be redeemed once users return to their home country.
Other product launches focused heavily on convenience and AI-assisted ordering. Uber introduced “Shop for Me”, enabling users to request items from stores not already listed within the Uber platform. The service is designed to extend Uber’s delivery capabilities into more ad hoc shopping requests.
A new “Eats for the Way” option will allow customers reserving premium Uber Black vehicles in selected cities to add drinks or snacks from Uber Eats ahead of their journey.
Uber also announced AI-powered “Voice Bookings”, allowing users to request rides through conversational voice prompts. The feature is aimed at travellers and users who may be multitasking while booking transport.
The company additionally redesigned its search function through a feature called “One Search”, combining ride destinations, food delivery and retail item searches into a single interface across the Uber ecosystem.
The announcements form part of Uber’s wider strategy to increase customer retention and diversify revenue streams as competition intensifies across mobility, food delivery and travel technology sectors. By embedding hotel bookings, retail delivery and travel planning into one application, Uber is attempting to strengthen its position as a broader consumer services platform rather than a standalone transport provider.
Dara Khosrowshahi, CEO of Uber, said: “Uber is becoming an app for everything—helping people go, get, and now travel all in one place.
“We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, Expedia Group CEO, said: “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveler experience.
“By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travelers spend less time planning and more time enjoying the journey.”
