top of page
CMT Jan 25.gif

Uber tops list as UK’s ‘most hated brand’ according to data based on negative Twitter posts

Updated: Oct 11, 2021


Ride-hailing firm Uber has topped the ‘most hated brand’ list in both the US and the UK according to new research based on negative Twitter messages.

RAVE Reviews compiled a list of some of the biggest global gaming, fast food, tech brands and ISPs within the UK and US. Using Twitter’s API, they then pulled tweets mentioning these brands.

The team at RAVE Reviews then used language analysis tool SentiStrength to determine the sentiment of tweets (considering tweets with a negative component from -5 to -2 as negative). Aggregating the data by country and US states, they calculated the percentage of negative tweets and ranked the brands to reveal what they described as the most ‘hated’ in each region. For all countries, brands without at least 10 unique users tweeting about them were omitted


Ride-hailing service Uber received the highest negative-tweet percentage (47.88%) of all brands in the UK. The firm beat other big brands including Nissan, ESPN, Pepsi and Sony to top the leaderboard.

Recently Uber have been inundated with complaints of high-surge price fares, drivers cancelling, and a lack of available cars at peak-times.

Inage credit: RAVE Reviews

RAVE Reviews are seen as an evolution of a traditional product review site. Their team specialises in writing fun, informative reviews of lifestyle products that are backed by data and supported by stylish design.

Image credit: RAVE Reviews


Subscribe to our newsletter. Receive all the latest news

Thanks for subscribing!

TaxiPoint_WebBanner_700x200.jpg
RENT WITH (720 x 200 px) (1).gif
Taxipoint - Web Banner - 12.24.png
IMG_2814.jpeg
Save £££ £3.50 per hour - Compressed (1).gif
1comp.gif
Taxipoint Ads -Fleet Web Banner -April 2025.jpg

The views expressed in this publication are not necessarily those of the publishers.

All written and image rights are reserved by authors displayed. Creative Common image licenses displayed where applicable.

Reproduction in whole or in part without prior permission from the publisher is strictly prohibited.

All written content Copyright of TaxiPoint 2025.

bottom of page