Jump app reports big step up in daily passenger downloads as London rollout gathers momentum
- Perry Richardson
- Nov 26, 2025
- 2 min read
Jump, the taxi-hailing app created for London’s licensed black cabs, says it is now attracting around 400 new passenger downloads every day as it works to establish a foothold in the capital’s competitive booking market.
A figure of 200 was shared in a recent Wizann video update promoting the platform’s early traction and offering drivers a clearer sense of current user demand. However, according to sources direct from Jump that figure has leapt to nearer 400 since the video recording.
The passenger download number has long been an important indicator for fledgling services entering the market. Although Jump has not disclosed active booking data or weekly ride volumes, a consistent stream of 400 new users each day puts the company in a stronger position than many early-stage operators who typically struggle to build initial consumer awareness in London.
Jump is pitching itself as a straightforward hailing alternative to larger ride-hailing brands, telling passengers they can expect standard metered fares with no add-on charges. The company stresses that customers can pay at the end of each journey using card or cash in-cab, avoiding the up-front payment systems used by many private hire apps. This message appears to be at the centre of its pitch to both sides of the market as it seeks to differentiate itself.
The black cab booking platform says steady daily uptake is helping it build momentum in a crowded market.
For drivers, Jump markets a commission-free approach. Jobs dispatched through the app are paid on the meter without extra percentage deductions. That positioning has resonated with some cab drivers who are uneasy about high commission levels on other platforms, but the industry will be watching to see whether passenger demand is strong enough to deliver reliable work during both peak and off-peak hours.
At a rate of 400 downloads each day, Jump could add roughly 12,000 new users a month. While this is far from the scale of established multinational operators, it is a meaningful number for a service that launched without the large marketing budgets typical of global brands. The question is whether those downloads translate into completed trips, repeat usage and sustained word-of-mouth growth.
Jump operates solely with licensed black cabs and to make the model viable long-term, the start-up app created by Taxiworld will need to balance passenger expectations with driver availability and city-wide coverage.
For now, the company is leaning heavily on the daily download figure as a sign to the industry that awareness is spreading. Whether this marks the start of a meaningful shift in the London cab-hailing landscape remains to be seen, but the early adoption rate suggests that Jump may have secured the kind of launch momentum many new entrants struggle to achieve.
