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Unique Good Taxi Network opens platform to help cab drivers build repeat bookings
- Perry Richardson
- 1 hour ago
- 2 min read
Good Taxi Network has opened its platform to licensed taxi drivers across London and the wider UK, offering tools intended to help cabbies develop their own customer bases and reduce their reliance on ranks, street hails and third-party booking apps.
Participating drivers receive a personalised booking page and QR code that can be displayed on promotional stickers inside their taxi. Passengers can scan the code after a journey and use the page to contact or book the same driver again.
The service is based on encouraging drivers to create what Good Taxi Network calls their own “circuit” of repeat customers. This could include airport passengers, business travellers, tourists, families and local residents who want to retain the details of a driver they have used previously.
A spokesperson for Good Taxi Network said: “Good drivers sell themselves every day without necessarily realising it. Being reliable, knowledgeable, friendly and professional is what makes a passenger think, ‘I’d use that driver again.’ Good Taxi Network simply gives that passenger an easy way to do it.”
The platform also allows drivers to establish trusted groups with other licensed taxi drivers. When a driver is unavailable for a booking, the work can be offered to another member of their network. Separate driver networks can also connect to provide wider coverage and keep bookings within the licensed taxi sector.
For passengers, the model provides an alternative to being allocated an unfamiliar driver for each booking. One London taxi customer quoted by the company said: “If I’ve had a really good experience with a driver, why wouldn’t I want to use them again? For an airport journey, an important appointment or a tour with visiting family, I’d much rather book somebody I already know is reliable, friendly and professional.”
Good Taxi Network said its technology is intended to support the direct relationship between drivers and passengers rather than take ownership of it. The service has been developed by taxi drivers and is already being used by drivers seeking to generate repeat work, according to the company.
Further business-management functions are planned over the coming months, including fare and expense recording, driver performance statistics and data exports intended to support digital tax reporting.
The network also plans to offer information showing areas where fare hotspots may arise, alongside traffic and conditions that could make other locations less productive. Its longer-term aim is to combine booking, customer-management and administrative tools within one service for independent drivers.
