Curb Taxi Media, a provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City last month.
Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis.
"Connecting with on-the-go consumers is a critical part of the marketing funnel," said Chris Polos, Head of Curb Taxi Media.
"By enabling brands to tap into the benefits of programmatic digital taxi top advertising, we're providing a unique medium to reach consumers with eye-level messaging and a coverage area far greater than what's possible with traditional OOH."
With more than 1,100 digital screens set to be enabled on Vistar, Curb will offer the largest supply of programmatic digital taxi tops in New York City. Curb's digital taxi top network receives an estimated 100M monthly programmatic impressions.
Polos added, "Our programmatic-enabled taxi tops will give brands creative new ways to reach their audiences. Imagine a restaurant delivering digital taxi top ads during the lunch rush within a geofenced area to drive immediate traffic; this is just one of many ways programmatic screens can be utilised."
Image credit: PRNewsfoto/Curb Mobility