Taxi app Freenow launches cashback incentive for business travellers
- Perry Richardson
- 2 minutes ago
- 1 min read
Freenow by Lyft has launched a new cashback campaign aimed at rewarding business travellers who use its app for work journeys. The initiative allows users with a Freenow business account to earn 5% cashback on each business fare, which can later be used towards private rides.
The scheme is designed to make corporate travel more rewarding without adding administrative work for employers. When a business trip is completed through the business profile on the app, 5% of the fare is automatically credited to the user’s account. The accumulated cashback appears under ‘Vouchers & Credits’ within the app and can be redeemed on personal trips until the end of the year.
Freenow says the programme provides an easy way for companies to enhance employee benefits without extra cost. For drivers, it could also encourage more consistent usage of the app during the working week, as professionals combine business and private travel within one platform.
With the festive period approaching, the company expects business users to take advantage of the reward by using their cashback for personal journeys such as attending Christmas parties, family visits or other seasonal outings.
The campaign marks another step by Freenow to attract loyalty from its business customers and expand its footprint across Europe’s growing corporate mobility market.
Daniel Barthuly, Head of Business Travel at Freenow by Lyft, said: "We designed our Cashback program to be the ultimate win-win. Employees get a tangible, personal reward for a ride they're already taking for work and employers increase compliance with their travel program. For the end of the year we have increased the program to 5%.”
