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Uber and GigRealm collaborate to offer free trips for live entertainers

Updated: Dec 18, 2023

In a move aimed at supporting the live entertainment industry, Uber and GigRealm have joined forces to provide free trips for live entertainers nationwide.

The partnership comes at a time when performers are playing a vital role in the revival of local economies amid the ongoing recovery from the COVID-19 pandemic.

GigRealm, a platform utilised by thousands of venues, will now have the ability to offer complimentary transportation for entertainers who are scheduled to perform at their establishments. This collaboration will alleviate some of the logistical and financial challenges faced by artists, allowing them to focus on delivering exceptional live performances.

Tom Brady, CEO of GigRealm, expressed his delight at the partnership, emphasising the difficulties often encountered by entertainers when traveling to and from gigs, especially in unfamiliar locations or late at night. By providing free Uber credits to their acts, GigRealm aims to ease the burden on artists.

Brady further highlighted the significance of this initiative in supporting the safety of women and LGBTQIA+ entertainers who may be more vulnerable during late-night travels, particularly in unfamiliar towns and cities.

Andrew Brem, Uber’s UK General Manager, said: “Uber is thrilled to partner with GigRealm to help support entertainers get home safely after gigs. Safety is a key focus for us, and with millions of trips taking place every day, we want to help everyone get home as safely as possible.”

Emma McClarkin OBE, CEO of the BBPA & GigRealm Non-Exec Director, said: “Pubs are increasingly recognising the value of live performances, particularly live music, in attracting customers and creating unique experiences. This initiative will benefit performers and assist pubs in building strong relationships with them, ultimately enhancing the live music ecosystem and benefiting the high street.”


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