Uber rivals Bolt launch of new Family Profile feature to support older, younger and vulnerable passengers
- Perry Richardson
- 1 day ago
- 2 min read
Bolt has introduced a new Family Profile feature, allowing users to manage and pay for rides on behalf of up to nine other people. The update aims to make transport safer and simpler for older adults and those who may struggle with digital access.
The ride-hailing firm says the tool is particularly useful for supporting people with health conditions or mobility challenges. It enables a trusted person, such as a family member or carer, to book rides, cover fares and monitor journeys, even if the passenger does not use the Bolt app.
The move follows a 10% increase in hospital trips made through Bolt in the UK over the past two years. Outside London, the rise is even more marked, with cities such as Nottingham and Birmingham seeing growth of 41% and 32% respectively. The figures suggest a growing reliance on ride-hailing for everyday travel and essential appointments.
Family Profile gives one account holder full control, including setting spending limits and receiving live updates on trips. All rides appear in the shared account’s history, allowing the main user to review travel activity and manage costs more effectively.
While the tool supports older and more vulnerable users, it also caters to a wider group. Parents can pay for student children’s travel, couples can manage joint transport budgets, and families can book rides for one another from a single account.
Bolt says the service has been designed with flexibility and ease of use in mind, especially for those less confident with technology.
Kimberly Hurd, Bolt’s Senior Regional Manager for the UK, said: “We know that families, friends, and community carers play a massive role in helping people get out and about. Family Profile is here to make that easier.
“Whether you're supporting a parent or grandparent who doesn't use a smartphone, a family member who needs to attend an appointment, or a partner with mobility needs, this feature means you can coordinate their travel more easily. It’s about giving people independence while keeping you in the loop.”
