Perry RichardsonAug 123 min readKEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way
Perry RichardsonAug 12 min readDoes the taxi industry need a ‘rebrand’ to win over younger riders?
Perry RichardsonJun 182 min readSherbet launches LBC radio adverts as part of major black taxi campaign focusing on airport transfers and service
Perry RichardsonMay 232 min readFROM SOUTHAMPTON TO GLASGOW: How can UK taxi drivers harness the value of their local taxi brand?
Perry RichardsonApr 303 min readTurning circle row divides London taxi trade as debate on black cab vehicles and brand heats up
Perry RichardsonMay 2, 20243 min readMarketing the Black Taxi: A fragmented brand in a corporate market
Perry RichardsonFeb 24, 20242 min readUber accelerates to top spot as World's Most Valuable Mobility Brand
