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KEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way

KEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way

KEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way

Perry Richardson

Aug 123 min read

Does the taxi industry need a ‘rebrand’ to win over younger riders?

Does the taxi industry need a ‘rebrand’ to win over younger riders?

Does the taxi industry need a ‘rebrand’ to win over younger riders?

Perry Richardson

Aug 12 min read

Sherbet launches LBC radio adverts as part of major black taxi campaign focusing on airport transfers and service

Sherbet launches LBC radio adverts as part of major black taxi campaign focusing on airport transfers and service

Sherbet launches LBC radio adverts as part of major black taxi campaign focusing on airport transfers and service

Perry Richardson

Jun 182 min read

FROM SOUTHAMPTON TO GLASGOW: How can UK taxi drivers harness the value of their local taxi brand?

Perry Richardson

May 232 min read

Turning circle row divides London taxi trade as debate on black cab vehicles and brand heats up

Perry Richardson

Apr 303 min read

Who owns the London taxi brand and where should it go next?

Perry Richardson

Apr 13 min read

What factors make up the London taxi brand?

Perry Richardson

Mar 313 min read

Marketing the Black Taxi: A fragmented brand in a corporate market

Perry Richardson

May 2, 20243 min read

Uber accelerates to top spot as World's Most Valuable Mobility Brand

Perry Richardson

Feb 24, 20242 min read

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