Glasgow Taxis introduce instant QR code passenger feedback system
- Perry Richardson
- Aug 14
- 2 min read
Updated: Aug 17
Glasgow Taxis passengers can now give immediate feedback about their journey before leaving the cab.
All vehicles in the fleet are being fitted with new “Glasgow Taxis Customer Feedback” signs featuring a QR code. Scanning the code takes passengers to a short online form where they can rate service, price, driver and vehicle. An additional question allows for more detailed comments.
The initiative is part of the operator’s wider focus on service standards and runs alongside its Mystery Shopper programme. Both measures aim to monitor and improve the passenger experience.
Chairman Dougie McPherson said the new form makes it easier for customers to give their views quickly. He added that it acts as a safeguard against poor practice in the trade and gives reassurance over the standards expected from drivers.
The form is anonymous unless passengers choose to share their details. It also reminds users that all taxi journeys starting and ending within the Glasgow boundary must be charged on the meter and cannot exceed that amount.
McPherson said: “This new online form makes it easier for customers to provide their feedback, giving them the ability to do this before they have even left the vehicle. The form is so easy it can be filled in less than a minute and that speed and simplicity is what consumers desire in the modern digital age.
“Why are we doing it? We care. We are aware of some reports of unethical practices within the trade and this is our robust response, to provide safeguards and reassure our customers of the standards we expect all drivers to meet. We always welcome feedback, whether that’s positive experiences we can share with those behind them, or hearing of issues and challenges which we can then review, address, and be a better organisation for dealing with them.”
