top of page

NEW SPONSOR: FREENOW joins forces with Premier League football team Luton Town FC

Image credit: FREENOW

FREENOW is joining forces with Premier League football team, Luton Town F.C., to become their first official shirt sleeve sponsor. As part of the partnership, FREENOW will also become the team’s official mobility partner as the club starts their highly anticipated Premier League journey.

Partnering with a club in the Premier League is a major milestone for FREENOW and marks a pivotal moment in its growth trajectory. FREENOW’s logo will be seen on the home, away, and third shirts for Luton Town’s First Team and Ladies F.C. during the upcoming season.

The announcement builds on FREENOW’s commitment to supporting cities and communities, improving the way people move around, and giving them the opportunity to experience all the exciting moments the city has to offer, such as football games.

FREENOW is seen as a leading taxi app used by millions of people across Europe, offering the largest vehicle choice, including taxi, minicabs, e-bikes and e-scooters. And in the UK, it has the highest number of zero emission capable vehicles in one platform.

Through this partnership, both FREENOW and the Hatter’s reinforce their pledge towards a more sustainable future by incentivising football fans to rely less on their private cars, adopting existing shared and accessible transport options, such as cabs, e-bikes or e-scooters.

Chris Bell, Commercial Director at Luton Town F.C., said: “For the first time in the Club’s history, we are able to welcome a permanent sleeve sponsor and it gives us great pleasure to welcome FREENOW for the forthcoming Premier League season.

“With a large number of their drivers from the town, it further highlights our commitment to working with organisations that have strong links in Luton and the local area and we are looking forward to offering our supporters benefits as a result of this partnership.”

Mariusz Zabrocki, UK General Manager at FREENOW, said: “It is a privilege to be the first on-sleeve sponsor and official mobility partner for Luton Town F.C. as they join their Premier League. Our shared vision, ethics, and commitment to the community will help make this a strong partnership that benefits fans, residents, and local cab drivers alike.

“Following the partnership, we expect to increase our Luton-based driver population by 50%, reaching over 1,000 drivers, which we will continue to support with high earnings and other benefits such as support with EV transition. We will also expand our offering in Luton and surrounding areas to help Luton. fans to move around easily, including to and from the games of their favourite club.

“We look forward to working with the Hatters to continue doing what we do best: improve the way we move around cities by putting our drivers and users at the forefront.”

This collaboration is one that will be welcomed by passengers and drivers, particularly those who support the Hatters, and FREENOW will be working closely with Luton Town F.C. to offer them unique and unforgettable experiences.


Subscribe to our newsletter. Receive all the latest news

Thanks for subscribing!

thumbnail_phonto (1).jpg
bottom of page