Uber introduce feature that allows US riders to book 30 days in advance and choose a driver

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Controversial ride-sharing app, Uber, have announced a new feature for passengers in a number of US cities which will allow rides to be booked 30 days in advance.

The service, dubbed ‘Uber Reserve’, will launch next week. A spokesperson for the firm said: “Reserve helps you meet those moments that call for more assurance, like a doctor’s appointment, important meeting, or when you’re heading to the airport to meet a loved one.”

The service will also offer riders the opportunity to ‘driver match’ with a previous driver that they rated highly.

Announcing the new service, Uber said: “Reserve opens up even more possibilities for drivers to control how they earn on Uber’s platform. With more pre-planned options in addition to on-demand trips, drivers can select from offers that are best suited for their time on the road.

“Reserve requests will be claimed by drivers on a first-come, first-serve basis. And if they don’t wish to commit to Reserve trips, they don’t have to; it’s just one more option.

“We’re really excited to launch Reserve next week, starting with premium Uber Black and Black SUV* rides, and it’s only the beginning. We’ll be bringing UberX, Comfort, and XL into the reservations experience by the end of year, so that these planned ride options are available at different price points.

“We’re also looking forward to using Reserve’s matching innovation to provide more customised rides that can be booked in advance–more on that soon.”

Uber Reserve will be initially available in Atlanta, Austin, Charlotte, Charleston, Chicago, Dallas, Denver, D.C., Fort-Myers / Naples, Houston, Las Vegas, Miami,  Milwaukee, Nashville, New Jersey, New York City, New Orleans, Orlando, Philadelphia, Phoenix, and Seattle.

Uber have not said whether they are considering expanding the service to other locations around the world.

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