Uber targets new ground as UK expansion reaches Norwich
- Perry Richardson
- Mar 30
- 1 min read
Uber has added Norwich to its growing list of UK cities, continuing its push to widen its operational footprint.
The launch in the East of England follows recent entries into Oxford and other regional areas as part of a broader expansion strategy. Uber is responding to increased user demand and new licensing approvals across multiple local authorities.
The company said thousands of users in Norwich were already opening the app weekly, despite services not being available until now.
Uber’s Andrew Brem, said the move forms part of a long-term plan to support both riders and drivers across more towns and cities. The firm say they are offering local private hire drivers access to the platform under its standard working model, which includes holiday pay, a pension and representation through the GMB union.
In recent months, the platform has focused on developing relationships with local councils to increase coverage in areas previously dominated by traditional firms.
Reaction in Norwich has been mixed. While some passengers welcome greater choice, local taxi groups have questioned the need for additional competition, especially given concerns over vehicle numbers and availability peaking mainly at weekends.
Despite this, Uber remains set on moving into more locations. Norwich marks another step in a national strategy that appears far from over.
