Perry RichardsonAug 123 min readKEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way
Perry RichardsonJul 282 min readSherbet London CEO worries self-driving taxis could ‘erase’ black cab heritage without the right consultation
Asher MosesMar 315 min readASHER MOSES: Customer service may have once been a nice to have for the taxi industry, but now it’s mission critical
Perry RichardsonNov 27, 20242 min readLondon taxi fleet innovator honoured with prestigious entrepreneur award
Perry RichardsonApr 4, 20242 min readSherbet Electric Taxis unveil new flagship HQ in London for all taxi drivers to use
Perry RichardsonJan 29, 20242 min readLondon EV taxi fleet owner calls for TfL and Mayor of London to help curb rising black cab costs
Perry RichardsonJan 26, 20242 min readLondon electric taxi fleet owner tells Transport Committee ‘drivers can no longer afford to rent, let alone buy’
