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Why the £40m Sherbet investment could be the catalyst to reignite London’s black taxi trade

Why the £40m Sherbet investment could be the catalyst to reignite London’s black taxi trade

Why the £40m Sherbet investment could be the catalyst to reignite London’s black taxi trade

Perry Richardson

Sep 93 min read

KEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way

KEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way

KEEP TO CORE VALUES: Sherbet boss says black taxis need a rebrand to connect with under-35s, but not in the obvious way

Perry Richardson

Aug 123 min read

Sherbet London CEO worries self-driving taxis could ‘erase’ black cab heritage without the right consultation

Sherbet London CEO worries self-driving taxis could ‘erase’ black cab heritage without the right consultation

Sherbet London CEO worries self-driving taxis could ‘erase’ black cab heritage without the right consultation

Perry Richardson

Jul 282 min read

ASHER MOSES: Customer service may have once been a nice to have for the taxi industry, but now it’s mission critical

ASHER MOSES: Customer service may have once been a nice to have for the taxi industry, but now it’s mission critical

ASHER MOSES: Customer service may have once been a nice to have for the taxi industry, but now it’s mission critical

Mar 315 min read

London taxi fleet innovator honoured with prestigious entrepreneur award

London taxi fleet innovator honoured with prestigious entrepreneur award

London taxi fleet innovator honoured with prestigious entrepreneur award

Perry Richardson

Nov 27, 20242 min read

Sherbet Electric Taxis unveil new flagship HQ in London for all taxi drivers to use

Sherbet Electric Taxis unveil new flagship HQ in London for all taxi drivers to use

Sherbet Electric Taxis unveil new flagship HQ in London for all taxi drivers to use

Perry Richardson

Apr 4, 20242 min read

London EV taxi fleet owner calls for TfL and Mayor of London to help curb rising black cab costs

London EV taxi fleet owner calls for TfL and Mayor of London to help curb rising black cab costs

London EV taxi fleet owner calls for TfL and Mayor of London to help curb rising black cab costs

Perry Richardson

Jan 29, 20242 min read

London electric taxi fleet owner tells Transport Committee ‘drivers can no longer afford to rent, let alone buy’

London electric taxi fleet owner tells Transport Committee ‘drivers can no longer afford to rent, let alone buy’

London electric taxi fleet owner tells Transport Committee ‘drivers can no longer afford to rent, let alone buy’

Perry Richardson

Jan 26, 20242 min read

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