Sherbet London CEO worries self-driving taxis could ‘erase’ black cab heritage without the right consultation
- Perry Richardson
- Jul 28, 2025
- 2 min read
Updated: Jul 29, 2025
The CEO of Sherbet London Taxis has raised concerns about the growing interest in autonomous taxis, warning they could threaten both passenger safety and the future of traditional cab driving in the capital.
Asher Moses, a former licensed taxi driver, now heads one of the largest electric taxi fleets in London. Commenting on the Department for Transport’s current consultation into the future of self-driving taxis, Moses highlighted the risk of losing what he described as an essential part of the city’s identity.
While supportive of technological progress, Moses stressed that any rollout of autonomous vehicles should not come at the cost of the industry’s high standards. He added that public safety and the future of skilled taxi drivers must remain at the centre of discussions around future transport policy.
Sherbet London has made substantial investments in electrifying its fleet, positioning itself at the forefront of sustainable transport. However, Moses expressed caution over how quickly the industry might shift towards driverless operations, saying it is vital to find the right balance between innovation and protecting livelihoods.
He called on members of the public, policymakers and industry stakeholders to take part in the debate, inviting views on how London can move forward with new technology without discarding the knowledge and professionalism of its cab drivers.
Moses said on social media: “As a former cab driver who now leads the largest fleet of electric taxis, I find myself reflecting on the ongoing Department for Transport consultation regarding self-driving taxis. While I wholeheartedly support innovation, my primary concern remains the safety of our passengers and the livelihoods of our drivers.
“Our iconic black cabs are not just a means of transportation; they are a part of London’s cultural heritage. The unique skills, knowledge, and personal touch that our drivers provide create a connection with passengers that technology cannot replicate. I worry that as robo-taxis begin to roll out, we risk erasing this national treasure.
“We’ve built our reputation on high safety standards, and it’s vital we maintain that as new technologies emerge. It’s crucial to engage in a dialogue about how we can innovate responsibly without sacrificing the integrity of our industry and the jobs that support it.
“I invite you all to share your thoughts. How do we strike the right balance between embracing technological advancements and preserving the rich heritage of our taxi industry?”
