FREENOW launches new subsidy to support Knowledge students amid black cab decline
- Perry Richardson
- Jul 15
- 3 min read

FREENOW has introduced a new financial support package aimed at students of the Knowledge of London, in response to a continuing drop in the number of black cabs on the capital’s streets.
The announcement coincides with the 160th anniversary of the Knowledge, the examination process required to become a licensed black cab driver. The move seeks to address concerns raised by the Centre for London, which recently reported a drop of one-third in licensed black cabs since 2013. Numbers have fallen from over 22,000 to just above 14,000 by 2024.
The new subsidy will cover core expenses for Knowledge students, including tuition, application, examination and licensing fees. The financial backing is expected to help reduce the significant costs associated with the test, which can take several years to complete and cost prospective drivers up to £10,000.
This initiative follows on from FREENOW’s 2023 scheme that supported private hire vehicle drivers transitioning to black cabs. That earlier programme has already seen 30 drivers begin the Knowledge process, with some nearing completion, and over 1,300 applications received since its introduction.
Danny O’Gorman, FREENOW’s UK General Manager, said the drop in licensed black cabs, combined with a lack of strategic direction for the trade, prompted the decision to act. He described the new subsidy as a way to help remove key financial barriers and encourage more drivers into the industry.
The Knowledge has been in operation since 1865, testing drivers on their ability to memorise London’s complex road network. It remains one of the most demanding licensing processes for taxi drivers globally.
O’Gorman said: “The dramatic fall in licensed black cabs over the past decade, coupled with a lack of clear vision for the trade's future, compelled us to act once again.
"The Knowledge demands immense dedication and financial commitment. By launching this new subsidy, we are reinforcing our unwavering commitment to supporting the black cab trade, removing key financial hurdles, and ensuring the continued availability of London's world-recognised, safe, reliable, and accessible taxi service."
Jamshid Mukhammadiev, a driver and Knowledge student, said: “I’m a student of the Knowledge subsidy provided by FREENOW. It’s great to have this financial support. Having access to this subsidy made it easier for me to apply and study for the Knowledge, and I hope to graduate this year.”
Dean Warrington, Founder at WizAnn Knowledge School, said:
"We are thrilled to strengthen our partnership with FREENOW and wholeheartedly welcome this new subsidy for current Knowledge students.
“At a time when proactive solutions are scarce, FREENOW's investment of time and money directly addresses the challenges faced by the trade, offering a tangible path forward for aspiring drivers."
Steve McNamara, General Secretary, The Licensed Taxi Drivers' Association, added: "In what continues to be a challenging financial period for many, it's fantastic to see FREENOW stepping up to support both current Knowledge students and existing drivers looking to transition to black cab drivers. Initiatives like this are crucial to ensure the taxi trade continues to thrive, and I encourage anyone seeking a rewarding, flexible career to undertake 'The Knowledge' and become a London cabbie."
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